A Re-Imagined Space



  • Brand Positioning
  • Collateral
  • Identity Design
  • Research & Strategy
  • Signage Systems
  • Web Design & Development
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About This Project

Upper|House, a project of the Stephen and Laurel Brown Foundation, is a multi-experiential space in the heart of the University of Wisconsin-Madison campus. We worked with the Foundation from the beginning of the project to develop their brand identity and a suite of corresponding collateral items. The project started with designing a fresh, modern logo and continued with a full branding build-out, custom signage, a responsive website and social media marketing materials. We were able to see the entire project really come alive with gorgeous interior design by the firm, Brownhouse. The result is a forward-thinking, relaxing and FUN space that allows students, faculty, staff and community groups to come together for the betterment of one other.

View the website at:

Upper|House color scheme Upper|House Website Upper|House Website Mobile View Upper|House Identity Upper|House Business Card Upper|House Interior Upper|House Outside Sign Upper|House den sign Upper|House directional sign Upper|House Sign Upper|House Patio Upper|House Sign