A Re-Imagined Space
Upper|House
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- Brand Positioning
- Collateral
- Identity Design
- Research & Strategy
- Signage Systems
- Web Design & Development
About This Project
Upper|House, a project of the Stephen and Laurel Brown Foundation, is a multi-experiential space in the heart of the University of Wisconsin-Madison campus. We worked with the Foundation from the beginning of the project to develop their brand identity and a suite of corresponding collateral items. The project started with designing a fresh, modern logo and continued with a full branding build-out, custom signage, a responsive website and social media marketing materials. We were able to see the entire project really come alive with gorgeous interior design by the firm, Brownhouse. The result is a forward-thinking, relaxing and FUN space that allows students, faculty, staff and community groups to come together for the betterment of one other.
View the website at: upperhouse.org
